Selling Tips

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It’s time. You’ve decided that you’re ready to sell, whether it be downsizing, upsizing, moving interstate, overseas or changing investment strategies, the reasons for selling your property are personal. It’s a critical time in your and your family’s life and you need a real estate agent on your team to make the process seamless and the results outstanding.

Choose your agent

Research agents who know your area and sell properties in your suburb; these people will know buyers in the area and the right marketing strategies to attract them. Use tools like realestate.com.au/find-an-agent or review the testimonials on the agents website.

Have a couple of meetings with selected agents to learn more about them and how they do business. The key here is finding someone you trust and can have a comfortable relationship with.

When meeting with the agent gauge their local knowledge, learn about their marketing strategies for your property, investigate their recently sold portfolio and ask them all of your pre-prepared questions. They are there to help you.

Listen to their advice and select a sales strategy

The best advice we can give is to listen to your agent. They have committed their career to real estate and they know the property market better than anyone. Where you feel comfortable, take their advice. You wouldn’t tell a doctor how to do the surgery!

Whether it be an auction or private treaty you will need to set a price guide, so look at comparative sales in the area together and see where your agent thinks your property fits in the market. Work out a sale price and a plan for listing, showing and selling your property.

Prepare a vendor’s statement

Once you’ve read and signed the agency agreement, you will need to prepare a Vendor’s Statement (section 32) for your property.

This document explains to buyers the crucial information they should know before buying the property. The Vendor’s Statement is prepared by a legal practitioner or conveyancer.

Marketing the property

Advertising both digitally and in print is the most effective strategy to drive interest and awareness. Your agent will go through the full marketing plan with you, so you will be across all of the different avenues that the team engage to attract buyers.

When showing your property, it should be presented like a showroom. Put away personal items, consider bringing in staging furniture and fresh flowers, and make sure the whole house is spotless.

Negotiating to sell

When it comes to negotiating the price, vendors should certainly trust their agent. Agents with a solid track record of negotiating great deals will have the right skills to get you the right price. Keep clear lines of communication open with your agent and have faith that they are working in your best interest. If your agent has advised to take the property to auction, be prepared for any outcome, but trust that your agent will guide you through this process.

Settlement has arrived

It’s all over! The property has been sold, the tears have been shed and the last of the boxes have been moved out. Settlement is the last stage of the sales process. It is when the new buyer completes the payment of the contract price to the vendor and takes possession of the property. Your agent will guide you through this process to ensure it’s as seamless as possible.